Client: T-Moblie
Role: Associate Creative Director

The Ask
Develop a two-minute social media video expressing gratitude to valued customers for their loyalty.

Strategy
Craft a whimsically-styled, single-take video featuring a T-Mobile spokesperson. Guide the unfolding narrative as the spokesperson highlights mobile plan features and customer benefits. Incorporate analog set pieces to enhance a playful, campy atmosphere. As each set piece add up, create a crescendo in an elaborate winter wonderland set, culminating in a heartfelt musical moment.

Execution
1. Story creation
Collaborate with writer to develop a unique, funny and shareable narrative that instills pride in the audience. Create storyboards to ensure a seamless and engaging video experience.

2. Set pieces
Ideate and illustrate set pieces consistent with the dynamic T-Mobile brand, emphasizing fun and brightness while introducing unexpected elements.

3. Collaboration with production partners
Interface with the video production company to select talent, manage set piece creation, hire staff, coordinate stage and associated rentals, and oversee technical aspects of the project.

4. Direct filming and editing
Collaborate with the Group Creative Director to ensure shots align with the vision and timing. Curate the desired atmosphere during the editing stage, incorporating sound design and effects for a cohesive and impactful final product.