Client: Ford Automotive
Role: Associate Creative Director

The Ask
Illustrate Ford's comprehensive understanding of mobility by presenting a dynamic and informative storefront centerpiece, aligning with the brand's commitment to cutting-edge mobility solutions.

Strategy
Establish the Ford HUB Manhattan exhibit as an experiential space for commuters heading to WTC Cortlandt station. Encourage them to explore and test their optimal commuting experiences firsthand. Offer other essential information, such as real-time traffic, transportation updates and weather details, to enhance their daily commutes.

Execution
1. Manhattan Centerpiece
Using Manhattan as the central focal point, aim to instantly captivate commuters and create a connection with the dynamic city.

2. Entrance-Optimized Touch Table
Strategically place a user-friendly touch table at the entrance for ease of accessibility, ensuring commuters can engage with the interactive display from the moment they enter.

3. Intuitive touch table interface controller and UI
Introduce a physical “Touch object” on the touch table that interacts with the on-screen UI for an intuitive and enjoyable interaction.

4. New York-Inspired Icon Set
Develop a custom icon set that resonates with the unique vibe and style of New York, adding a touch of local flair to the user interface

5. Minimalistic Design for Clarity
Employ a minimalist and engaging design approach that strikes a balance between clarity and visual impact, aiming to effectively educate and inspire users.

Client: T-Mobile
Role: Senior Art Director

The Ask
Present a compelling pitch to high-value B2B customers, encouraging them to switch their corporate-wide cellphone accounts to T-Mobile.

Strategy
Develop a custom leather folio containing a small video player showcasing tailored pitches addressing customer’s specific business needs. Include an iPad with a T-Mobile data package for a personalized trial, along with high-value offers and a Forbes magazine featuring a T-Mobile business solutions article. Dispatch via courier for direct delivery to the customer’s desk.

Execution
1. Video Player
Create visually impactful data points highlighting T-Mobile's strengths and addressing customer pain points. Utilize business-centric imagery to illustrate practical use cases. Keep branding minimal around the viewer, ensuring focus remains on the video content.

2. Associated Cards and Offer Pamphlets
Infuse a sense of exclusivity by making all components actionable for the customer. Craft compelling messages emphasizing the alignment of T-Mobile solutions with specific business needs.

3. Brand Tone
Maintain the T-Mobile maverick tone to infuse creativity while adhering to a professional demeanor suitable for the B2B market.

Client: Xiaomi
Role: Associate Creative Director

The Ask
Establish a cohesive brand identity, including guidelines, website, mobile app, package design, and social media executions for the Yi Technology sub-brand.

Strategy
Derive inspiration from existing materials and products, tailoring the brand to the appropriate audience while considering industry competitors. Aim to create a distinct brand that stands out in the market.

Execution
1. Branding
Developed branding based around YI’s Action and Home cameras, catering to a diverse customer base. Implemented unique typefaces and color palette to capture attention without alienating customers. Utilized a minimal layout with bold colors and imagery to inspire users and enhance the user experience.

2. Website
Designed an brand and product website with e-commerce functionality. Incorporated actual high-quality images and videos using the Action Camera to inspire customers as to what can be achieved with YI products.

3. Mobile App
Aligned the mobile app with the brand's look and feel, emphasizing utility and excitement. Prioritized a visually unique and user-friendly UI through use of iconography and a minimal layout.

5. Social Media
Established custom social media pages and in-app ads to maintain a consistent brand experience. Emphasized action and excitement in content, creating an actionable and engaging brand presence.

Client: T-Moblie
Role: Associate Creative Director

The Ask
Develop a two-minute social media video expressing gratitude to valued customers for their loyalty.

Strategy
Craft a whimsically-styled, single-take video featuring a T-Mobile spokesperson. Guide the unfolding narrative as the spokesperson highlights mobile plan features and customer benefits. Incorporate analog set pieces to enhance a playful, campy atmosphere. As each set piece add up, create a crescendo in an elaborate winter wonderland set, culminating in a heartfelt musical moment.

Execution
1. Story creation
Collaborate with writer to develop a unique, funny and shareable narrative that instills pride in the audience. Create storyboards to ensure a seamless and engaging video experience.

2. Set pieces
Ideate and illustrate set pieces consistent with the dynamic T-Mobile brand, emphasizing fun and brightness while introducing unexpected elements.

3. Collaboration with production partners
Interface with the video production company to select talent, manage set piece creation, hire staff, coordinate stage and associated rentals, and oversee technical aspects of the project.

4. Direct filming and editing
Collaborate with the Group Creative Director to ensure shots align with the vision and timing. Curate the desired atmosphere during the editing stage, incorporating sound design and effects for a cohesive and impactful final product.

Client: Adobe
Role: Associate Creative Director

The Ask
Adobe aimed to enhance the expertise of users' design teams within the Creative Cloud ecosystem to foster an experience that could blend education with content creation.

Strategy
By integrating education seamlessly with content creation, Adobe CC ensures that design teams not only master the tools but also optimize their workflow, ultimately driving productivity and creativity across the entire organization.

Execution
1. Email
Branded Adobe invitation emails featured imagery that not only carried the Adobe identity but also highlighted the diverse range of content creation possibilities through its software. The blend of simplicity and creative visuals aimed to make users feel welcomed into the Creative Cloud Tutorial experience.

2. Dashboard
The dynamic segmented layout integrated into users' Creative Cloud home pages, provides a familiar and welcoming environment. Users could effortlessly gauge their software usage efficiency and tutorial progress. Utilizing various data visualizations, the dashboard offers a clear snapshot of their activities, helping users identify areas for exploration and improvement.

3. Explore Page
The Explore Page was set in an inspiring environment, encouraging further exploration and completion of initiated tutorials, fostering a sense of accomplishment and creativity.

こちらは、私が日本のクライアントおよび企業のために手がけた仕事の選り抜きです。私は日本の豊かな文化に深く影響を受けています。伝統的なアートの清潔なラインから現代的でダイナミックなビジュアル言語まで、私は日本デザインを定義する伝統と革新の調和にインスピレーションを見出しています。各プロジェクトにおいて、私の目標は単なる視覚的に魅力的なデザインを作り出すことだけでなく、日本の観客に響く本物のエクスペリエンスを創り上げることです。企業のアイデンティティ、パッケージデザイン、その他の創造的な取り組みであろうと、どのプロジェクトも日本市場を真にユニークにする文化的なニュアンスを深く理解したアプローチで取り組まれています。

This is a selection of work I have done for clients and companies in Japan. I have been deeply influenced by the rich culture of Japan. From the clean lines of traditional art to the dynamic and modern visual language, I find inspiration in the harmonious blend of tradition and innovation that defines Japanese design. In each project, my goal is not just to create visually appealing designs but to craft authentic experiences that resonate with Japanese audiences. Whether it's corporate identity, package design, or other creative endeavors, each project is approached with a deep understanding of the cultural nuance that makes the Japanese market truly unique.

Client: Microsoft
Role: Associate Creative Director

The Ask
Microsoft created a dedicated building to showcase its products in various retail settings, ensuring optimal displays tailored to each product's unique features. Following this successful approach, Microsoft aimed to replicate the strategy online. The goal was to implement best practices in a “Contoso” ecommerce website across its digital properties, presenting products on the website in a manner that maximizes their selling potential in both a desktop and mobile experience.

Strategy
Following an in-depth research phase, website pages were structured within the ecommerce sales funnel. Emphasis was on integrating functionalities to enhance the sales experience, ensuring a intuitive process leaving customers informed throughout subsequent steps. This collaborative effort involved working closely with Microsoft staff to gather insights and outline critical points for each product type.

Execution
1. Pages
Website pages were designed with a clean white background to showcase products clearly and mimic a well-lit product display. Inversely, when users interacted with the website and entered information, users would have a black background signaling that they were in a different phase of usage. Advertisements were featured on a distinct grey background which signaled additional information.

2. UI Iconography and color palette
A UI kit was created featuring a clean and easily intuitive design style. The color palette was selected to emphasize actionable sections of the page, directing users' attention to key areas. This ensured a user-friendly interface that guided users through content and interacting when necessary.

3. Functionality
Categorization, search, product comparison, and refinement functionalities were implemented to streamline the user experience. Additionally, supplementary information was provided for each product, including similar items, products compatible with the current selection, and potential discounts when combined with other products. This valuable information is placed below the products and also within the shopping cart, ensuring users can always make the most of valuable opportunities and increasing sales.

Client: ubs*snow
Role: Art Director

The Ask
Utility Board Supply, a well-established online skateboard retailer, sought to establish a distinct brand for the snowboard market. They required a new brand identity, an eCommerce website, and email templates. It was crucial for the new brand to maintain the same energy and vibe as the parent brand while catering to the unique needs of the snowboard world.

Strategy
Leveraging elements from the original brand, infuse a sense of connection while making subtle adjustments to authentically resonate with the snowboard community. Integrate sensations of warmth and cold as well as maintaining an underlying rebellious attitude, both synonymous with snowboarding,.

Execution
1. Logo & Brand
Using the flame from the original logo, use color to create an overall feeling of warmth while using white backgrounds to simulate the contrasting cold feel of snow. A scratched logotype and usage of checkerboards, uneven-square shaped backdrops, and infusing some transparency lent to a rough and punk vibe.

2. eCommerce website
The website maintained the layout of the parent brand but embraced a more visual approach with graphic elements. Striving for a handmade “zine” like feel, we incorporated handwritten type, illustrations, icons, and integrated video and animation. Continuing on the “zine” concept this design choice aimed to create a dynamic and content-rich online space, where snowboarders could shop.

3. Magazine ads
Adopting an underground and punk minimalist vibe, the primary focus was purely brand awareness. Inspired by shop riders, three stylized illustrations with a stencil-like look were used in ads. By consistently reinforcing these images across various media platforms, the brand gained increased recognition and prominence.

4. Email templates
To foster a strong sense of authenticity and cultivate deeper customer relationships, multiple brand-aligned email templates were created, resulting in an increased customer engagement, and enhanced brand loyalty.

This is a collection of logos, crafted as components of larger branding initiatives. The goal is to encapsulate the essence of clients' businesses, weaving distinctive narratives that resonate across diverse channels. From city and sports organizations to retail businesses, commercial video outlets and more, each logo tells a short and unique story, designed to set clients apart from their competitors.

These illustrations were made to bring unique ideas to life. Whether conveying a brand's personality, telling a product's story, or adding a touch of visual flair to a marketing campaign, each has a goal. From brand visuals to unique illustrations that elevate marketing campaigns, each piece is a thoughtful blend of creativity and purpose.

I have a passion for illustration and often have side projects or create personal conceptual pieces outside of work. My primary tool is Adobe Illustrator, and I like to use simple color blocking when creating images, even when it comes to intricate details. When viewers perceive an artwork as intricately detailed when it's crafted with deceptively simple techniques, they tend to enjoy them more. This increased engagement often leaves them open to a deeper understanding of the piece and its underlying messages.

I create art with the intention of fostering communication and evoking emotions. Through my work, I aspire to initiate meaningful conversations and explore a range of moods and topics that not only inspire but also resonate with people on a personal level.

These are a few additional projects that I'm proud to showcase. While they don't each warrant a full case study, they represent a diverse range of skills that I bring to my work. These projects are important to me because they highlight my ability to adapt and innovate across different design challenges. They reflect my journey as a designer, capturing moments of experimentation, learning, and growth.